Shanterra Lane
New York, NY
As the founder of the footwear brand RIZR, I pursued my passion by moving to New York City in 2016 to study the craft of shoemaking. I have built a brand specializing in sneakers that has achieved several milestones, including being recognized by CNK Daily as one of the "10 Sneaker/Streetwear Designers You Should Know." The RIZR brand was also featured in the UK publication Sneakers by Women, and I presented my designs at NYFW and LAFW. My work has also been seen on television, with placements on shows such as Partners In Rhyme and Basketball Wives LA. The name "RIZR" itself has personal meaning, originating from a childhood nickname and representing a personal "comeback story," which is a powerful reminder that "It is never too late to be what you might have been!"

Published In

HOLLYWAY Magazine
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